Archive

News n°

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June 2025

Ioniq – Night Fishing

Taking Hyperlocal Marketing to the Next Level with AI

Key Factors to Consider

Silver Wolf Whiskey – The Match That Sells

World Heritage – Heritage Databank

Pedigree – Adoptable

Ruh Fighting – The National Sport of Kazakhstan

Visiongram – Visiongram

Spark NZ – Killabyte

Titan EYE+ – Eye Test Menu

What is Hyperlocal Marketing?

Youth Adventure 2025: A Venue Immersed in the World of Twinkling Friendship Racing*

Benefits of Hyperlocal Marketing

Delivering New Experiences Through Physical Space

Engaging Millennials & Gen-Zs with Short-form Contents

A Hands-On Journey Through a World of Imagination: The Arcade Zone and Hyundai Kids Motor Show Award Exhibition Zone

Taking the Magic Home: Catch! Teenieping × Hyundai Kids Collection

Creating Everyday Brand Touchpoints to Trigger Fans’ Desire to Own

Fans Bring New Vitality With Higher Engagement and Strong Purchasing Power

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April 2025

Allianz and Women’s Aid – Dead Flower Shop

Beyond Equality – See What She Sees

Ways Brands Can Apply Rituals

Dove – These Legs

Philips Turkiye – Rowing Against Current

Women’s Aid – The Monster Who Came to Tea

Nike – So Win

From Habits to Rituals: What is Ritual?

Effects of Utilizing Rituals in Brand Communication

Designing Rituals as Brand Experience-Based Business Models

Cases of Brand Communication Through Rituals

IKEA Portugal – Not the Real Culprits

5G-Advanced: Heading Toward the 6G Era

The Ever-Expanding Industry

A New Standard for Luxury EVs: Genesis GV60 Wonder Studio

A Familiar and Approachable AI-Powered Daily Life

Evolution of the Global Exhibition

Refuge – Red Flags

The Future of Mobility Envisioned by Kia: Renewal of Kia Unplugged Ground

The Crossing Square: Where the Values of Mobility and People Connect

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March 2025

Randomly Drawing Travel Destinations

Key Considerations for Executing a “Brand × Performance” Advertising Strategy

Randomness Utilized for Self-Expression

The Multiplier Effect Model and Execution Strategies

Rocket – Own the Dream

Mountain Dew Baja Blast

Limitations of Performance Advertising

Special Missions for the Fairies’ Quality Sleep

The Multiplier Effect of Brand Advertising: Amplifying the Impact of Performance Advertising

The Random Trend

T Factory: Creating Branded Experiences

Imbalanced Advertising Strategies and Growth Slump

A Starlight Experience Where Dream Meets Technology

Behind the Random Trend

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February 2025

Various Developments in Mobility

AI Vision of Companies

RXBar – B.S. Blocker Truck

Entrance Cases by Industry – Food and Retail

Impact of Chinese Brands’ Entrance into the Korean Market and Counter Strategies

Evolution of User Experience

Class101 – It Was a Great Choice to Subscribe

McDonald’s – See You Tomorrow Morning

CGV THE APPROACH: When a Movie Theater Meets Indoor Simulated Golf

Apple – Quit Quitting

Entrance Cases by Industry – Automotive

Duolingo – The New Year Actually Starts on January 2

Dove – New Year’s Unresolution

ABC Fine Wine and Spirits – Dry January 2025

Eye-Catching Performances of Startups

CASCADIA Golf Club: Challenging Tech-Savvy Golf Spaces With Philosophy and Content

AI Applied to Everyday Lives

Entrance Cases by Industry – Home Appliances

The Bridge – Santa is not waiting for January, why should you?

Background of Chinese Brands’ Entry Into the Korean Market

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