A Hands-On Journey Through a World of Imagination: The Arcade Zone and Hyundai Kids Motor Show Award Exhibition Zone

Space-EX | Adding a Dash of Hyundai to the World of Childhood, Youth Adventure 2025

Through the Arcade Zone and the Hyundai Kids Motor Show Award Exhibition, children break the boundary between virtual and real worlds—immersing themselves in the excitement of future mobility

The greatest appeal of Youth Adventure 2025 lies in its abundance of interactive spaces that encourage visitors to ‘touch and participate’—rather than merely ‘observe or take photos.’ The Arcade Zone offers a dynamic digital experience that deepens interaction with Hyundai Motor Companyand Catch! Teenieping. Through games such as Asphalt Legends Unite and KartRider Rush+, visitors can virtually explore the exhilarating performance of the IONIQ 5 N and INSTEROID. The adventure extends further into metaverse platforms like Roblox and Zepeto. In particular, Hyundai Future Adventure on Roblox invites users to step into the animated world—racing in Hopping’s IONIQ 5 or navigating a series of obstacles with Hyundai-inspired car characters. Digital-native children move effortlessly between consoles and metaverse platforms, blurring the boundaries between the virtual and real worlds as they immerse themselves in the excitement of future mobility envisioned by Hyundai Motor Company. Another highlight is the Hyundai Kids Motor Show Award Exhibition Zone. The 9th Hyundai Kids Motor Show invited children to explore the theme ‘What do you imagine a future city could look like?’ by envisioning and illustrating their own futuristic cities. Among the many entries showcasing children’s limitless imagination, six outstanding works were selected through a professional judging process. In this zone, those winning concepts have been brought to life as interactive installations. This exhibition departs from conventional panel displays, transforming entries—brimming with children’s imagination—into three-dimensional experiences. The interactive installations feel as though the drawings have leapt off the page, offering far more than a typical viewing encounter. By turning the wheels beneath each piece, children can activate interactive features—illuminating futuristic buildings or launching astronauts into space. As they playfully engage with each work, they naturally encounter Hyundai Motor Company’s technology that turns imagination into reality.

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