Evolution of the Global Exhibition
Trend Hunter | MWC 2025 Creation Through Convergence and Connectivity
Mobile World Congress (MWC) is evolving beyond a telecommunications exhibition to a cross-industry platform, with a notable rise in presence of Chinese companies
The World’s Largest Mobile Industry Event
MWC stands alongside CES as one of the most influential global exhibitions in the ICT industry. While it has traditionally focused on introducing next-generation network technologies—such as 5G and 6G—and communications infrastructure, recent years have seen an expanded spotlight on AI, hyperconnectivity, IoT, cloud computing, and cybersecurity, blurring the lines between industries. This has also prompted participation from a broader range of sectors, including manufacturing, automotive, healthcare, finance, and entertainment—all showcasing their latest technologies and innovations.
China’s Growing Influence
At MWC 2025, a total of 344 Chinese companies participated—ranking third in representation after host country Spain (744) and the United States (443). Backed by strategic government support, China’s participation increased 19% year-over-year, with notable growth among small- and medium-sized enterprises and startups, particularly in the AI and 5.5G technology sectors. China’s influence was also reflected in its performance at the Global Mobile Awards (GLOMO Awards) presented at MWC. Of the 133 nominees, 60 were Chinese companies, and they took home 14 awards across 28 categories—making China the most-awarded country. The United States followed with five awards, and Korea with four. Despite ongoing U.S. sanctions, Chinese companies are accelerating their expansion into European and emerging markets, using MWC as a key global stage. Notably, Huawei attracted significant attention by operating the largest exhibition space in MWC history, spanning 1,200㎡.
