Located at Seoul’s MM Seongsu—a place where every sense is engaged—the GV60 Wonder Studio highlights Genesis’ first fully electric model, the GV60, which recently underwent partial updates. The space offers a firsthand look at the new standards in lifestyle and EV experience set by the brand. In the outdoor area, two GV60 vehicles are on display, welcoming visitors to step inside and explore the changes for themselves. One of the main highlights is the newly introduced “sky-blue” interior color. Reflecting the brand’s pursuit of “iconic luxury,” the fresh color adds a trendy and sophisticated atmosphere. Nearby, collaborative products with Helinox—designed using the GV60’s V2L feature—are also on display, hinting at how EVs can integrate seamlessly into everyday life beyond just being a mode of transportation. Also in the outdoor space is an experiential zone titled “Take Your Wonder Further,” where visitors can take the virtual driver’s seat of a GV60. From cruising under a vivid red sunset to navigating snowy terrain, the immersive simulation captures the thrill of driving the GV60 in diverse environments. It provides a powerful sense of realism, as if they’re truly on the road. Upon entering the studio, visitors are first welcomed by the “Discover the Value of GV60” space. Here, they can fully experience the 3D surround sound system of Dolby Atmos and Bang & Olufsen. Seventeen speakers—identical to those installed in the GV60—fill the room with layered sounds of wind, flowing water, and the engine. As the lighting dims to help focus on the auditory experience, the space delivers a truly immersive sound performance unique to the GV60. Even the transition into the next zone is distinctive. Using Genesis’ proprietary “Face Connect” technology, the door opens through facial recognition—creating a moment that symbolizes stepping into the next era.