A Familiar and Approachable AI-Powered Daily Life
Trend Hunter | MWC 2025 Creation Through Convergence and Connectivity
Telecom companies showcased a clear shift toward becoming Techcos by integrating AI into their offerings, with exhibitions designed to help attendees easily envision what AI-powered everyday life could look like.
KT’s AI: Driving Change in Daily Life
Using a uniquely Korean theme, KT offered attendees a relatable experience of AI in everyday scenarios. Tapping into the global popularity of Korean culture, KT recreated authentically Korean environments—such as neighborhood streets, office spaces, street food stalls, and apartment homes—which particularly resonated with younger international visitors. Through visual and auditory experiences, visitors explored how AI could be embedded into daily life. At a Korean-style stadium, they listened to an AI newscaster delivering news in multiple languages via real-time translation. At street food stalls, they received AI-driven product recommendations based on behavior prediction models. By connecting AI to familiar touchpoints, KT allowed attendees to clearly envision how AI will transform their everyday experiences.
SK Telecom’s Next-Gen AI Infrastructure Technology
SK Telecom showcased a range of next-generation AI infrastructure technologies, positioning itself as a leader in the AI era and offering attendees hands-on experiences to grasp the coming changes. Key innovations included an energy-efficient AI data center, security technologies, and a telecom-specialized large language model. At its experience zone, SK Telecom clearly illustrated its future AI strategy, the “AI Infrastructure Super Highway.” Visitors were invited to participate in an activity: choosing a marble they believed would reach the finish line first on a curving racetrack. As they watched and cheered for their chosen marbles, attendees were able to visualize the speed that SK Telecom aims to deliver through its “AI Infrastructure Super Highway.” To add a memorable touch, a mini award ceremony was held for participants, with free popcorn and photo opportunities offered to winners.
LG U+’s Vision for an AI-Powered Future
For the first time, LG U+ dedicated its entire booth to showcasing its proprietary AI ecosystem, including the iXi communications- specialized AI model, the AI agent iXi-O, and the iXi Future Village, a concept space envisioning how these technologies will transform everyday life. Using a transparent OLED diorama, the booth illustrated AI-driven changes across three lifestyle scenarios—an elderly couple, a family with young children, and small business owners—allowing visitors to easily envision and relate to life in the AI-powered future. In the elderly couple’s case, iXi’s health monitoring feature helps track wellness on a daily basis. For the young family, iXi Vision technology ensures child safety. Meanwhile, the small business owner benefits from enhanced operational efficiency through the support of iXi-O.