At CES 2025, the robotaxi booth secured the most prominent and visible spot within West Hall, which is dedicated to mobility exhibitions. This emphasized the rapid approach of the robotaxi era. Among the notable robotaxi displays, Google’s Waymo and Zoox, a company acquired by Amazon, stood out. Waymo showcased a Jaguar equipped with its 5th-generation robotaxi technology, as well as a China-based Zeekr model and the Hyundai IONIQ 5, both featuring upcoming 6th-generation technology. The 6th-generation system gained attention for overcoming limitations of the 5th generation, particularly its inability to operate effectively in snowy conditions. While Waymo embraced an open ecosystem approach—collaborating with other brands similarly to its parent company Google—Zoox focused on proprietary vehicle development to highlight its unique robotaxi technology. Zoox’s robotaxi featured a symmetrical design with no driver’s seat or steering wheel. Instead, the vehicle accommodated four passengers, arranged with two seats facing the other two. Having already been test-run as an employee shuttle, Zoox’s robotaxi is expected to be deployed commercially in the second half of this year.