{"id":3345,"date":"2025-05-30T12:54:31","date_gmt":"2025-05-30T12:54:31","guid":{"rendered":"http:\/\/valeriagulizia.com\/inno\/?p=3345"},"modified":"2025-05-30T12:55:38","modified_gmt":"2025-05-30T12:55:38","slug":"pedigree-adoptable","status":"publish","type":"post","link":"https:\/\/valeriagulizia.com\/test-inno\/pedigree-adoptable\/","title":{"rendered":"Pedigree &#8211; Adoptable"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3345\" class=\"elementor elementor-3345\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5806553 e-con-full e-flex wcf-starter-animations-none e-con e-parent\" data-id=\"5806553\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-431007e e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"431007e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-83421a5 e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"83421a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a4e503c elementor-widget elementor-widget-spacer\" data-id=\"a4e503c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d2d4b9 wcf-starter-animations-none elementor-widget elementor-widget-image\" data-id=\"0d2d4b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/valeriagulizia.com\/inno\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1515\" height=\"211\" src=\"https:\/\/valeriagulizia.com\/test-inno\/wp-content\/uploads\/2025\/02\/logo-1-1.png\" class=\"attachment-full size-full wp-image-1771\" alt=\"\" srcset=\"https:\/\/valeriagulizia.com\/test-inno\/wp-content\/uploads\/2025\/02\/logo-1-1.png 1515w, https:\/\/valeriagulizia.com\/test-inno\/wp-content\/uploads\/2025\/02\/logo-1-1-300x42.png 300w, https:\/\/valeriagulizia.com\/test-inno\/wp-content\/uploads\/2025\/02\/logo-1-1-1024x143.png 1024w, https:\/\/valeriagulizia.com\/test-inno\/wp-content\/uploads\/2025\/02\/logo-1-1-768x107.png 768w\" sizes=\"(max-width: 1515px) 100vw, 1515px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fa62b95 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex wcf-starter-animations-none e-con e-child\" data-id=\"fa62b95\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7931448 elementor-widget elementor-widget-spacer\" data-id=\"7931448\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a36b45f wcf-starter-animations-none elementor-widget elementor-widget-image\" data-id=\"a36b45f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"606\" height=\"100\" src=\"https:\/\/valeriagulizia.com\/test-inno\/wp-content\/uploads\/2025\/02\/pi-1.png\" class=\"attachment-large size-large wp-image-1776\" alt=\"\" srcset=\"https:\/\/valeriagulizia.com\/test-inno\/wp-content\/uploads\/2025\/02\/pi-1.png 606w, https:\/\/valeriagulizia.com\/test-inno\/wp-content\/uploads\/2025\/02\/pi-1-300x50.png 300w\" sizes=\"(max-width: 606px) 100vw, 606px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2dc13c7 e-con-full e-flex wcf-starter-animations-none e-con e-parent\" data-id=\"2dc13c7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-d1f1d8f e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"d1f1d8f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6483b3a elementor-widget__width-auto wcf-starter-animations-none elementor-widget elementor-widget-heading\" data-id=\"6483b3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Pedigree - Adoptable<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-306953e wcf-starter-animations-none elementor-widget elementor-widget-heading\" data-id=\"306953e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Creative Highlight  | Spikes Asia 2025<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-839930f e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"839930f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10e3e9b elementor-widget elementor-widget-shortcode\" data-id=\"10e3e9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b07185a elementor-widget elementor-widget-shortcode\" data-id=\"b07185a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c699c24 e-con-full e-flex wcf-starter-animations-none e-con e-parent\" data-id=\"c699c24\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a909c7b e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"a909c7b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4e0107 elementor-widget elementor-widget-video\" data-id=\"e4e0107\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=ZgRQ5UCbMBg&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b74153b e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"b74153b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a2d573 wcf-starter-animations-none elementor-widget elementor-widget-text-editor\" data-id=\"5a2d573\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Twelve million dogs currently housed in shelters worldwide are waiting for a forever home. Guided by its brand mission \u201cEvery dog deserves a loving home,\u201d global pet food brand Pedigree harnessed AI technology and its global reach to facilitate shelter dog adoptions on a scale previously thought impossible. Adoptable used customized AI technology to reposition the dogs into various poses suitable for any media format and deployed the assets across all types of digital advertising. The platform also leverages geo-targeting and first-party data to match each dog with the most suitable location and home, maximizing both the dogs\u2019 exposure and adoption outcomes. As a result, Adoptable not only promoted Pedigree\u2019s products but also contributed to a significant rise in adoption rates. In New Zealand, where the campaign was first launched, it delivered tangible results: 50% of featured shelter dogs were adopted within the first two weeks, and traffic to the shelter site increased sixfold.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b67826 e-flex e-con-boxed wcf-starter-animations-none e-con e-parent\" data-id=\"4b67826\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ab4f130 e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"ab4f130\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-73277b2 e-flex e-con-boxed wcf-starter-animations-none e-con e-parent\" data-id=\"73277b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-06ebdfd wcf-starter-animations-none elementor-widget elementor-widget-text-editor\" data-id=\"06ebdfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\u00a9 Copyright 2025 &#8211; Innocean &#8211; <a href=\"https:\/\/innocean.it\/cookie-policy\">Privacy<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Twelve million dogs currently housed in shelters worldwide are waiting for a forever home.<\/p>\n","protected":false},"author":1,"featured_media":3346,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"footnotes":""},"categories":[35,34],"tags":[],"class_list":["post-3345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative-highlight-june","category-june-2025"],"_links":{"self":[{"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/posts\/3345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/comments?post=3345"}],"version-history":[{"count":3,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/posts\/3345\/revisions"}],"predecessor-version":[{"id":3349,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/posts\/3345\/revisions\/3349"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/media\/3346"}],"wp:attachment":[{"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/media?parent=3345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/categories?post=3345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/tags?post=3345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}