{"id":3317,"date":"2025-05-30T12:36:57","date_gmt":"2025-05-30T12:36:57","guid":{"rendered":"http:\/\/valeriagulizia.com\/inno\/?p=3317"},"modified":"2025-05-30T12:39:02","modified_gmt":"2025-05-30T12:39:02","slug":"titan-eye-eye-test-menu","status":"publish","type":"post","link":"https:\/\/valeriagulizia.com\/test-inno\/titan-eye-eye-test-menu\/","title":{"rendered":"Titan EYE+ – Eye Test Menu"},"content":{"rendered":"\t\t
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Titan EYE+ - Eye Test Menu<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Creative Highlight | Spikes Asia 2025<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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In India, one-third of the country\u2019s approximately three million truck drivers suffer from vision problems. However, long hours on the road and poor working conditions significantly limit their access to eye examinations. Between 2021 and 2022, this led to 25,000 traffic accidents and more than 10,000 fatal accidents. To address this issue, Titan EYE+ launched the EYE Test Menu campaign, targeting long-haul truck drivers in India with limited access to eye care. The campaign installed vision screening tool\u2014disguised as food menus\u2014at roadside restaurants and pit stops, allowing drivers to check their eyesight in a natural way. Those in need of vision correction were provided with customized glasses on-site at an affordable price. This award-winning campaign was recognized for its social impact and creative execution, making it easy for truck drivers to engage in a medical campaign, raising awareness of everyday health issues, and driving meaningful behavior change.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\u00a9 Copyright 2025 – Innocean – Privacy<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

In India, one-third of the country\u2019s approximately three million truck drivers suffer from vision problems.
\nHowever, long hours on the road and poor working conditions significantly limit their access to eye
\nexaminations. Between 2021 and 2022, this led to 25,000 traffic accidents and more than 10,000 fatal
\naccidents.<\/p>\n","protected":false},"author":1,"featured_media":3318,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"footnotes":""},"categories":[35,34],"tags":[],"class_list":["post-3317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative-highlight-june","category-june-2025"],"_links":{"self":[{"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/posts\/3317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/comments?post=3317"}],"version-history":[{"count":3,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/posts\/3317\/revisions"}],"predecessor-version":[{"id":3321,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/posts\/3317\/revisions\/3321"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/media\/3318"}],"wp:attachment":[{"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/media?parent=3317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/categories?post=3317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/tags?post=3317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}