{"id":3312,"date":"2025-05-30T12:36:32","date_gmt":"2025-05-30T12:36:32","guid":{"rendered":"http:\/\/valeriagulizia.com\/inno\/?p=3312"},"modified":"2025-05-30T12:36:47","modified_gmt":"2025-05-30T12:36:47","slug":"spark-nz-killabyte","status":"publish","type":"post","link":"https:\/\/valeriagulizia.com\/test-inno\/spark-nz-killabyte\/","title":{"rendered":"Spark NZ – Killabyte\u200b"},"content":{"rendered":"\t\t
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Spark NZ - Killabyte\u200b<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Creative Highlight | Spikes Asia 2025<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Killabyte is a game-based campaign designed to enhance the experience of Spark Game Arena Live, New Zealand\u2019s first-ever gaming event. Upon arrival, attendees are recruited into a secret organization and assigned a mission: to defeat \u201cByte,\u201d the most formidable boss in the gaming world. They carry out this mission by participating in a range of activities\u2014including watching tournaments, attending talks, and even enjoying food\u2014all of which contribute to the goal of defeating Byte. The campaign was designed to immerse attendees in a series of missions and interactions that seamlessly bridge the physical and virtual worlds, enabling them to experience communications technology and digital innovation in a natural way. Through this experience, Spark NZ\u2019s technological value and future-focused brand identity were conveyed in an immersive way. This innovative approach was lauded by the jury for its seamless integration of storytelling and digital technology, along with its effectiveness in maximizing consumer engagement. It was particularly recognized for setting a new benchmark in brand experience through the use of gamification.*<\/span><\/p>

*gamification <\/strong><\/p>

The application of gaming elements\u2014 including mechanism and mindset\u2014to other areas of activity such knowledge delivery, behavioral engagement, interest generation, and marketing.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Killabyte is a game-based campaign designed to enhance the experience of Spark Game Arena Live, New Zealand\u2019s first-ever gaming event.<\/p>\n","protected":false},"author":1,"featured_media":3313,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"footnotes":""},"categories":[35,34],"tags":[],"class_list":["post-3312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative-highlight-june","category-june-2025"],"_links":{"self":[{"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/posts\/3312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/comments?post=3312"}],"version-history":[{"count":3,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/posts\/3312\/revisions"}],"predecessor-version":[{"id":3316,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/posts\/3312\/revisions\/3316"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/media\/3313"}],"wp:attachment":[{"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/media?parent=3312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/categories?post=3312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/tags?post=3312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}