{"id":3221,"date":"2025-05-30T09:27:51","date_gmt":"2025-05-30T09:27:51","guid":{"rendered":"http:\/\/valeriagulizia.com\/inno\/?p=3221"},"modified":"2025-05-30T09:35:24","modified_gmt":"2025-05-30T09:35:24","slug":"creating-everyday-brand-touchpoints-to-trigger-fans-desire-to-own","status":"publish","type":"post","link":"https:\/\/valeriagulizia.com\/test-inno\/creating-everyday-brand-touchpoints-to-trigger-fans-desire-to-own\/","title":{"rendered":"Creating Everyday Brand Touchpoints to Trigger Fans\u2019 Desire to Own"},"content":{"rendered":"\t\t
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Creating Everyday Brand\nTouchpoints to Trigger\nFans\u2019 Desire to Own<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Trend Hunter | KBO Pro Baseball Evolves into a Cultural Phenomenon<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Baseball fans in their 20s and 30s differ from older generations in how they enjoy the sport. As a generation with a real passion for fandom culture, they bring an unmatched level of enthusiasm. Baseball clubs are tapping into this demographic as a key driver of growth.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Brings cute characters to baseball fans<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Clubs are actively leveraging cartoon characters popular among millennials and Gen Z, using their positive appeal to strengthen brand affinity. Doosan Bears are seeing strong results from their collaboration with Manggom, a character adored by women in their 20s and 30s. Their pop-up store featuring branded uniforms and merchandise brought in 730 million KRW in sales over one week. The Manggom Bears Day event, which included a ceremonial first pitch and photo zones, drew such high enthusiasm that fans began camping out the night before. LG Twins also captured the attention of younger fans through character-driven marketing, teaming up with the popular webtoon character Maru is a Puppy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Surprise merch that sparks fans\u2019 collecting instinct<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Clubs are launching products with a fun twist, adding surprise elements to keep the fans guessing. Lotte Giants is making the most of its connection to the Lotte Group, which owns both food brands and distribution channels. For the 2025 season, the club launched a lineup of seven co-branded items\u2014including beer, ice cream, and snacks\u2014combining their club IP with Lotte\u2019s consumer products. Among the lineup, Lotte Wellfood\u2019s Tingcle has generated notable buzz. Reintroduced after 20 years, this nostalgic snack has struck a chord with fans who grew up enjoying it. Each pack includes a randomly inserted sticker featuring Lotte Giants players\u2014tapping into fans\u2019 collecting instincts. As baseball\u2019s popularity continues to grow, this kind of surprise-based marketing is expected to gain even more traction.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Fashion brands give team uniforms a stylish edge<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Clubs are collaborating with fashion brands beloved by younger generations to turn club uniforms into limited-edition merchandise. Samsung Lions collaborated with San San Gear, an outdoor label so popular among millennials and Gen Zs that they are resold at premium prices. The collaboration\u2014featuring uniforms, hats, and windbreakers\u2014sparked such a frenzy that it even caused the online store to crash. Kiwoom Heroes collaborated with Musinsa on a collection featuring jumpers, beanies, and more. The collection design was well received by fans for its strong alignment with the club\u2019s identity. As baseball clubs are focused on expanding their younger fan base, more of these collaborations are likely on the way.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\u00a9 Copyright 2025 – Innocean – Privacy<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Baseball is no longer confined to the stadium\u2014it\u2019s becoming a lifestyle content that fans consume and own in their daily lives. By merging baseball with media that fans already love, baseball clubs are creating must-have, share-worthy content.<\/p>\n","protected":false},"author":1,"featured_media":3225,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"footnotes":""},"categories":[34,38],"tags":[],"class_list":["post-3221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-june-2025","category-trend-hunter-june"],"_links":{"self":[{"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/posts\/3221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/comments?post=3221"}],"version-history":[{"count":3,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/posts\/3221\/revisions"}],"predecessor-version":[{"id":3228,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/posts\/3221\/revisions\/3228"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/media\/3225"}],"wp:attachment":[{"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/media?parent=3221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/categories?post=3221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/tags?post=3221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}