{"id":3214,"date":"2025-05-30T09:16:58","date_gmt":"2025-05-30T09:16:58","guid":{"rendered":"http:\/\/valeriagulizia.com\/inno\/?p=3214"},"modified":"2025-05-30T09:19:09","modified_gmt":"2025-05-30T09:19:09","slug":"fans-bring-new-vitality-with-higher-engagement-and-strong-purchasing-power","status":"publish","type":"post","link":"https:\/\/valeriagulizia.com\/test-inno\/fans-bring-new-vitality-with-higher-engagement-and-strong-purchasing-power\/","title":{"rendered":"Fans Bring New Vitality With Higher Engagement and Strong Purchasing Power"},"content":{"rendered":"\t\t
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Fans Bring New Vitality\nWith Higher Engagement and\nStrong Purchasing Power<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Trend Hunter | KBO Pro Baseball Evolves into a Cultural Phenomenon<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Baseball fans in their 20s and 30s differ from older generations in how they enjoy the sport. As a generation with a real passion for fandom culture, they bring an unmatched level of enthusiasm. Baseball clubs are tapping into this demographic as a key driver of growth.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The idol fandom generation brings something different<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Women in their 20s and 30s are showing exceptionally higher engagement among baseball fans. Last season, they accounted for 58.7% of all All-Star Game ticket purchases. As such, they are actively participating in various events, emerging as an influential force in the pro baseball scene. Having grown up with idol fandom culture, this generation is bringing the same fan culture to baseball to support clubs and players. Practices once rare in the baseball world\u2014such as fan-made merchandise, on-site fancams, and fan art\u2014are becoming increasingly common. Some fans even organize birthday events at cafe\u2032<\/span>s or fund subway billboard ads through fan-led fundraising campaigns. One reason women in their 20s and 30s are drawn to baseball players is accessibility\u2014especially when compared to idol fandoms. While seeing an idol up close often requires expensive tickets and comes with many restrictions, simply attending a baseball game allows fans to see players up close, get autographs, and take photos. In many ways, \u201cfangirling\u201d feels much more accessible at the stadium. According to a KBO survey, this demographic also tends to spend more on team merchandise, prompting clubs to create more tailored content and merchandise products to match their interests.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Club merchandise inspired by idol fandom culture<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Taking a page from idol fandom culture, KBO clubs are actively exploring new ways to extend baseball\u2019s popularity beyond the stadium. One example is photocards\u2014a key element of idol fan culture. The league launched KBO Official Collection Card that sparked a nationwide craze, quickly selling out across the nation. Building on this momentum, individual clubs have launched their own player photo cards, tapping into the culture code of millennial and Gen Z fans who grew up with idol fandom culture. Clubs are also changing how they promote their teams and players\u2014by putting the spotlight on fans\u2019 favorite players and turning them into stars. A prime example is Kia Tigers\u2018 Kim Do-young, who gained a strong following for both his talent and charisma. In 2024 alone, the player-branded jerseys topped 10 billion KRW in sales\u2014a testament to the strong purchasing power of fans. Building on that momentum, Kia Tigers released a storybook in March 2025 featuring photos and a personal interview about his career. These efforts go beyond simply pleasing fans\u2014they\u2019re part of a broader strategy to elevate individual players\u2019 brand value and cultivate a stronger sports fandom culture.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\u00a9 Copyright 2025 – Innocean – Privacy<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Baseball fans in their 20s and 30s differ from older generations in how they enjoy the sport. As a generation with a real passion for fandom culture, they bring an unmatched level of enthusiasm. Baseball clubs are tapping into this demographic as a key driver of growth.<\/p>\n","protected":false},"author":1,"featured_media":3217,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"footnotes":""},"categories":[34,38],"tags":[],"class_list":["post-3214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-june-2025","category-trend-hunter-june"],"_links":{"self":[{"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/posts\/3214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/comments?post=3214"}],"version-history":[{"count":3,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/posts\/3214\/revisions"}],"predecessor-version":[{"id":3220,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/posts\/3214\/revisions\/3220"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/media\/3217"}],"wp:attachment":[{"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/media?parent=3214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/categories?post=3214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/tags?post=3214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}