{"id":3145,"date":"2025-04-03T12:10:20","date_gmt":"2025-04-03T12:10:20","guid":{"rendered":"http:\/\/valeriagulizia.com\/inno\/?p=3145"},"modified":"2025-04-03T12:12:32","modified_gmt":"2025-04-03T12:12:32","slug":"ikea-portugal-not-the-real-culprits","status":"publish","type":"post","link":"https:\/\/valeriagulizia.com\/test-inno\/ikea-portugal-not-the-real-culprits\/","title":{"rendered":"IKEA Portugal – Not the Real Culprits"},"content":{"rendered":"\t\t
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IKEA Portugal - Not the Real Culprits<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Creative Highlight | International Women\u2019s Day 2025<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Last year alone, there were over 30,000 reported cases of domestic violence in Portugal and the overwhelming majority of the victims were women. In light of this, Portugal IKEA launched a domestic violence awareness campaign on International Women\u2019s Day. Titled \u201cNot the Real Culprits,\u201d the campaign shed light on the reality where abuse victims have to say that they \u201cran into a chair\u201d or \u201cslipped in the shower,\u201d blaming the furniture as the culprit. Going beyond the purpose of raising awareness, this campaign led to a partnership between IKEA Portugal and CIG (a governmental commission for gender equality). Simply by calling IKEA Customer Support and selecting option 8, callers are seamlessly redirected to the Domestic Violence Victim Information Line \u2014 but the call will be registered as being for IKEA, ensuring added protection for the victims. The campaign received positive feedback for supporting victims of domestic violence through a safe and anonymous reporting channel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\u00a9 Copyright 2025 – Innocean – Privacy<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Not the Real Culprits<\/p>\n","protected":false},"author":1,"featured_media":3148,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"footnotes":""},"categories":[29,30],"tags":[],"class_list":["post-3145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-april-2025","category-creative-highlight-april"],"_links":{"self":[{"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/posts\/3145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/comments?post=3145"}],"version-history":[{"count":4,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/posts\/3145\/revisions"}],"predecessor-version":[{"id":3151,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/posts\/3145\/revisions\/3151"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/media\/3148"}],"wp:attachment":[{"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/media?parent=3145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/categories?post=3145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/tags?post=3145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}