{"id":2650,"date":"2025-03-07T10:56:12","date_gmt":"2025-03-07T10:56:12","guid":{"rendered":"http:\/\/valeriagulizia.com\/inno\/?p=2650"},"modified":"2025-03-11T14:18:50","modified_gmt":"2025-03-11T14:18:50","slug":"duracell","status":"publish","type":"post","link":"https:\/\/valeriagulizia.com\/test-inno\/duracell\/","title":{"rendered":"Duracell"},"content":{"rendered":"\t\t
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Duracell - Brady Reboost<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Creative Highlight | Super Bowl LIX Ad Trends<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Generally, crafting a Super Bowl ad involves months of concept development and production, with planning often beginning a year in advance. However, Duracell, despite making its Super Bowl debut, managed to complete the entire process\u2014from planning to production\u2014in just 40 days. The commercial mimics a real Super Bowl broadcast, tricking viewers into thinking the game is resuming. Suddenly, legendary football player Tom Brady, seated in the announcer\u2019s booth, drops his chin as if he has run out of power. Enter the \u201cDuracell scientist,\u201d who opens Brady\u2019s arm, revealing a battery designed to resemble Duracell\u2019s rival brand. He replaces it with Duracell\u2019s battery, explaining that \u201cwinners like Tom here only run on Duracell\u201d and that \u201conly Duracell has Power Boost Ingredients.\u201d As soon as the new battery is installed, Brady springs back to life. When fellow commentator Kevin Burkhardt asks if he\u2019s okay, Brady, visibly irritated, responds: \u201cWhy does everyone keep asking me that since the roast*<\/span>?\u201d Just before the ad ends, the Duracell scientist dashes off, adding that Gronk (also a famous football player) needs a replacement too. Despite its short production timeline, Duracell\u2019s ad was cleverly designed to feel like a seamless extension of the broadcast rather than a traditional ad, all while effectively incorporating humor and showcasing the features of its new battery.<\/p>

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*The Roast Here, referring to the 2024 Netflix series The Roast of Tom Brady. A roast is a form of stand-up comedy where a celebrity is humorously teased andmade fun of.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Brady Reboost<\/p>\n","protected":false},"author":1,"featured_media":2652,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"footnotes":""},"categories":[25,24],"tags":[],"class_list":["post-2650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative-highlight-march-2025","category-march-2025"],"_links":{"self":[{"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/posts\/2650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/comments?post=2650"}],"version-history":[{"count":12,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/posts\/2650\/revisions"}],"predecessor-version":[{"id":2920,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/posts\/2650\/revisions\/2920"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/media\/2652"}],"wp:attachment":[{"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/media?parent=2650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/categories?post=2650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/tags?post=2650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}