{"id":2600,"date":"2025-03-07T10:03:00","date_gmt":"2025-03-07T10:03:00","guid":{"rendered":"http:\/\/valeriagulizia.com\/inno\/?p=2600"},"modified":"2025-03-11T14:19:20","modified_gmt":"2025-03-11T14:19:20","slug":"jeep","status":"publish","type":"post","link":"https:\/\/valeriagulizia.com\/test-inno\/jeep\/","title":{"rendered":"Jeep"},"content":{"rendered":"\t\t
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Jeep - Owner\u2019s Manual<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Creative Highlight | Super Bowl LIX Ad Trends<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Due to the so-called EV chasm\u2014a slowdown in electric vehicle demand\u2014and the rising burden of advertising costs, many automakers opted out of Super Bowl LIX advertising. As a result, Jeep and its affiliated brand Ram were the only two automotive brands to run campaigns this year. Jeep unveiled a two-minute short film featuring Harrison Ford. The video opens with a shot of a waving American flag, as Ford calmly reflects on the meaning of freedom. The ad initially appears to be a tribute to American patriotism from its serious tone and Ford\u2019s narration. However, as the visuals unfold, it becomes clear that his monologue carries a double meaning\u2014his words can also be interpreted as an introduction to Jeep\u2019s history and the key features of its new lineup. Throughout the video, automobile-related puns are thrown in, reinforcing the idea that the ad\u2019s ambiguity and humor are intentional. The campaign\u2019s clever execution culminates in Ford\u2019s playful final line: \u201cChoose what makes you happy. This Jeep makes me happy, even though my name is Ford.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\u00a9 Copyright 2025 – Innocean – Privacy<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

\u201cOwner\u2019s Manual\u201dto encounter someone committing to a fresh start with healthy eating and weight-loss efforts. McDonald\u2019s
\ncleverly tapped into this trend with a humorous marketing campaign.<\/p>\n","protected":false},"author":1,"featured_media":2603,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"footnotes":""},"categories":[25,24],"tags":[],"class_list":["post-2600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative-highlight-march-2025","category-march-2025"],"_links":{"self":[{"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/posts\/2600","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/comments?post=2600"}],"version-history":[{"count":15,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/posts\/2600\/revisions"}],"predecessor-version":[{"id":2932,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/posts\/2600\/revisions\/2932"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/media\/2603"}],"wp:attachment":[{"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/media?parent=2600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/categories?post=2600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/tags?post=2600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}