{"id":1663,"date":"2025-02-21T08:52:02","date_gmt":"2025-02-21T08:52:02","guid":{"rendered":"http:\/\/valeriagulizia.com\/inno\/?p=1663"},"modified":"2025-03-11T14:20:44","modified_gmt":"2025-03-11T14:20:44","slug":"rxbar-b-s-blocker-truck","status":"publish","type":"post","link":"https:\/\/valeriagulizia.com\/test-inno\/rxbar-b-s-blocker-truck\/","title":{"rendered":"RXBar – B.S. Blocker Truck"},"content":{"rendered":"\t\t
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RXBar - \nB.S. Blocker Truck<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Creative Highlight | New Year\u2019s Resolutions<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\tHealthy snack brand RXBar, recognizing that New Year\u2019s resolution marketing messages like \u201cNew Year, New\nYou\u201d often create unrealistic expectations, launched a campaign titled “B.S. Blocker Truck” to challenge this\nconventional approach.\nOn January 3, 2025, RXBar deployed its B.S. Blocker Trucks across New York. The trucks invited New Yorkers\nto call a phone number displayed on the truck whenever they spotted a New Year-related advertisement\nthat seemed exaggerated or unrealistic. Upon receiving a report, the truck would move to the specified\nlocation and physically block the ad. The truck itself featured RXBar\u2019s simple and transparent ingredient list\nprominently displayed on its side, underscoring the brand\u2019s commitment to credibility and honesty\u2014values it\ncontrasted with the overblown promises of conventional advertising.\nThrough this campaign, RXBar delivered a powerful message encouraging authenticity and self-acceptance\nand to reject tempting but unrealistic New Year\u2019s resolutions pushed by exaggerated advertisements.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\u00a9 Copyright 2025 – Innocean – Privacy<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Healthy snack brand RXBar, recognizing that New Year\u2019s resolution marketing messages like \u201cNew Year, New
\nYou\u201d often create unrealistic expectations, launched a campaign titled “B.S. Blocker Truck” to challenge this
\nconventional approach.<\/p>\n","protected":false},"author":1,"featured_media":1665,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"footnotes":""},"categories":[22,23],"tags":[],"class_list":["post-1663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative-highlight","category-february-2025"],"_links":{"self":[{"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/posts\/1663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/comments?post=1663"}],"version-history":[{"count":27,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/posts\/1663\/revisions"}],"predecessor-version":[{"id":2944,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/posts\/1663\/revisions\/2944"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/media\/1665"}],"wp:attachment":[{"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/media?parent=1663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/categories?post=1663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/tags?post=1663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}