{"id":1657,"date":"2025-02-21T08:49:45","date_gmt":"2025-02-21T08:49:45","guid":{"rendered":"http:\/\/valeriagulizia.com\/inno\/?p=1657"},"modified":"2025-03-11T14:21:27","modified_gmt":"2025-03-11T14:21:27","slug":"dove-new-years-unresolution","status":"publish","type":"post","link":"https:\/\/valeriagulizia.com\/test-inno\/dove-new-years-unresolution\/","title":{"rendered":"Dove – New Year\u2019s Unresolution"},"content":{"rendered":"\t\t
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Dove - New Year\u2019s Unresolution<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Creative Highlight | New Year\u2019s Resolutions<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\tDove redefined the concept of New Year\u2019s resolutions through its campaign \u201c#NewYearsUnresolution.\u201d In\nits ongoing mission to boost customers\u2019 self-esteem, the brand encouraged women to move away from\nresolutions rooted in unrealistic beauty standards and instead focus on healthier, more meaningful goals.\nThe campaign featured women writing down resolutions tied to unattainable beauty ideals, such as \u201cthe\nperfect hourglass shape,\u201d \u201cgetting rid of eye bags,\u201d and \u201cbeing wrinkle-free,\u201d on sticky notes. These notes\nwere then ripped apart, symbolizing a break from societal pressures. Delivered across TikTok, YouTube, and\nOOH screens throughout the UK, the campaign carried a powerful message: women should focus on goals\ncentered around activities they genuinely enjoy and personal achievements, rather than appearance-based\nobjectives. At the same time, Dove encouraged women to rediscover their unique beauty and build self-\nesteem.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\u00a9 Copyright 2025 – Innocean – Privacy<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Dove redefined the concept of New Year\u2019s resolutions through its campaign \u201c#NewYearsUnresolution.\u201d In
\nits ongoing mission to boost customers\u2019 self-esteem, the brand encouraged women to move away from
\nresolutions rooted in unrealistic beauty standards and instead focus on healthier, more meaningful goals.<\/p>\n","protected":false},"author":1,"featured_media":1659,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"footnotes":""},"categories":[22,23],"tags":[],"class_list":["post-1657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative-highlight","category-february-2025"],"_links":{"self":[{"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/posts\/1657","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/comments?post=1657"}],"version-history":[{"count":21,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/posts\/1657\/revisions"}],"predecessor-version":[{"id":2956,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/posts\/1657\/revisions\/2956"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/media\/1659"}],"wp:attachment":[{"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/media?parent=1657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/categories?post=1657"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/tags?post=1657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}