{"id":1636,"date":"2025-02-21T08:42:53","date_gmt":"2025-02-21T08:42:53","guid":{"rendered":"http:\/\/valeriagulizia.com\/inno\/?p=1636"},"modified":"2025-03-11T14:20:55","modified_gmt":"2025-03-11T14:20:55","slug":"abc-fine-wine-and-spirits-dry-january-2025","status":"publish","type":"post","link":"https:\/\/valeriagulizia.com\/test-inno\/abc-fine-wine-and-spirits-dry-january-2025\/","title":{"rendered":"ABC Fine Wine and Spirits – Dry January 2025"},"content":{"rendered":"\t\t
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Creative Highlight | New Year\u2019s Resolutions<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\tU.S.-based wine, alcoholic beverage, and high-end drink retailer ABC Fine Wine & Spirits captured consumer\nattention with a clever campaign that humorously reinterpreted Dry January.\nDry January refers to the New Year\u2019s resolution embraced by those promising to stop drinking or cut back\nfor a month. As a result, January is typically a slower sales period for the alcoholic beverage industry. ABC,\nhowever, used humor and irony to turn this challenge into an opportunity. The brand sent out the message,\n\u201cFor this month, you definitely shouldn\u2019t,\u201d while seamlessly showcasing its wine, beer, and cocktail products at\nthe start of the video. The campaign cleverly instigated a desire to drink among consumers while maintaining\na playful tone.\nABC conveyed its support for New Year\u2019s resolutions while subtly reminding consumers that, when they\u2019re\nready to indulge again, the brand is there to provide the best experience.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\u00a9 Copyright 2025 – Innocean – Privacy<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

U.S.-based wine, alcoholic beverage, and high-end drink retailer ABC Fine Wine & Spirits captured consumer
\nattention with a clever campaign that humorously reinterpreted Dry January.<\/p>\n","protected":false},"author":1,"featured_media":1641,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"footnotes":""},"categories":[22,23],"tags":[],"class_list":["post-1636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative-highlight","category-february-2025"],"_links":{"self":[{"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/posts\/1636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/comments?post=1636"}],"version-history":[{"count":36,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/posts\/1636\/revisions"}],"predecessor-version":[{"id":2947,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/posts\/1636\/revisions\/2947"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/media\/1641"}],"wp:attachment":[{"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/media?parent=1636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/categories?post=1636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/tags?post=1636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}