{"id":1598,"date":"2025-02-21T08:24:11","date_gmt":"2025-02-21T08:24:11","guid":{"rendered":"http:\/\/valeriagulizia.com\/inno\/?p=1598"},"modified":"2025-03-11T14:21:05","modified_gmt":"2025-03-11T14:21:05","slug":"entrance-cases-by-industry-food-and-retail","status":"publish","type":"post","link":"https:\/\/valeriagulizia.com\/test-inno\/entrance-cases-by-industry-food-and-retail\/","title":{"rendered":"Entrance Cases by Industry – Food and Retail"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Entrance Cases by Industry - Food and Retail<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Issue Discovery | A Wave of Chinese Brands Is Making Its Way In<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tChinese food and retail brands are gradually increasing their market share. Recently, they have extended\ntheir impact to the beverage sector, which mainly revolves around coffee, and offline retail.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

ChaPanda: Milk Tea, the Next Malatanghulu<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tChaPanda, which entered the Korean market in 2024, has gained popularity among younger consumers for its\nfresh, healthy, and low-calorie beverages made with organic tea leaves, fresh fruit, and premium ingredients.\nUnlike other milk tea brands, ChaPanda has successfully targeted the Korean market through a localization\nstrategy.\nAs part of this approach, the brand has introduced limited-edition drinks featuring ingredients familiar to local\nconsumers. For instance, the brand launched seasonal drinks incorporating Yuja, Ginseng, and Hallabong,\nas well as beverages inspired by Korean traditions. ChaPanda aims to challenge the perception of Chinese\nfood and beverages as having overly strong flavors by focusing on health-conscious offerings and active\nlocalization. Whether these strategies will translate into significant success in Korea\u2019s coffee-dominated\nbeverage market remains to be seen.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

MINISO: How Is the Newly Returned MINISO Different From the Past?<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tChina\u2019s leading brand for household and consumer goods, MINISO, first entered the Korean market in 2016,\ndrawing significant attention for its affordable prices and cute designs. Often dubbed the \u201cChinese version\nof Daiso,\u201d MINISO offered a wide variety of practical and trendy products, earning positive feedback from\nyounger customers in its early days. However, the brand struggled to compete with the already well-established\nDaiso and lacked effective localization strategies, ultimately leading to its withdrawal from Korea in 2021.\nIn December 2024, three years after its exit, MINISO reentered the Korean market with a revamped\napproach. Instead of positioning itself as a low-to-mid-priced retailer for household goods, the brand has\ntransformed into a trendy shop focused on animated character-based products. This time, MINISO is not\nmerely selling products but is curating offline stores to provide engaging customer experiences aimed at\nmaximizing attraction. The brand has also strengthened its partnerships with global intellectual properties\n(IPs), launching products featuring popular animated character designs to appeal to consumers in their teens\nand 20s. MINISO is actively exploring collaborations with super IPs like Disney and Harry Potter while also\nconsidering partnerships with local IPs such as Kakao Friends to align with its localization strategy.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\u00a9 Copyright 2025 – Innocean – Privacy<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Chinese food and retail brands are gradually increasing their market share. Recently, they have extended
\ntheir impact to the beverage sector, which mainly revolves around coffee, and offline retail.<\/p>\n","protected":false},"author":1,"featured_media":1601,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"footnotes":""},"categories":[23,21],"tags":[],"class_list":["post-1598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-february-2025","category-issue-discovery"],"_links":{"self":[{"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/posts\/1598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/comments?post=1598"}],"version-history":[{"count":30,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/posts\/1598\/revisions"}],"predecessor-version":[{"id":2950,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/posts\/1598\/revisions\/2950"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/media\/1601"}],"wp:attachment":[{"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/media?parent=1598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/categories?post=1598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/valeriagulizia.com\/test-inno\/wp-json\/wp\/v2\/tags?post=1598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}