The Slow-Aging Trend Spreads Across Industries
Trend Hunter | Slow-Aging: If You Can’t Avoid It, Slow It Down
From digital platforms and beauty to stationery, diverse industries are actively realigning their products and services in tandem with the slow-aging trend.
CatchTable – Slow-Aging Dining-out Guide
The restaurant reservation platform CatchTable has teamed up with Dr. Jung to launch the “Slow-Aging Dining-Out Guide”—a practical resource designed to help people maintain slow-aging habits even when eating out. For example, the guide offers tips, such as eating in the order of vegetables, then protein, and finally carbs, and choosing steamed or grilled foods over fried foods. It also guides users to choose meals that contain healthy ingredients, such as brown rice, fish, and vegetables. To support this, the platform curates a variety of slow aging–friendly dining spots, including Mediterranean restaurants, Korean eateries focused on vegetable-based hot pots and steamed or grilled dishes, and brunch cafe′s that use whole grains.
Otoki × Sosomoongoo – Kits for Starting Your Morning Lightly
Otoki and Sosomoongoo launched a collaborative campaign aligned with the growing trend of slow-aging. Partnering with Morningdan (“Morning Crew”), Sosomoongoo’s morning journaling community, the two brands opened a pop-up store. It introduced the “Light Morning Kit”—designed to help consumers develop healthy, slow-aging habits. The kit includes Otoki’s slow-aging food product, Gapoonhanki (“Light Meal”), a 63-day Morning Book for journaling, and a Discovery Book filled with prompts for self-reflection. At the pop-up, visitors were invited to experience the Morningdan program and explore the products—encouraging them to adopt a health-focused morning ritual. The campaign taps into Gen Z’s popular “got-saeng” (“God-life”) trend—a cultural movement that celebrates disciplined, purpose-driven living—by incorporating its core elements of self-tracking and healthy habit-building with its Morning Book and Discovery Book kits.
Olive Young – Slow Aging Campaign
Olive Young is redefining its strategy with the “Slow-Aging” campaign—shifting away from conventional anti-aging narratives to offer tailored solutions that address the specific skincare needs of Millennials and Gen Z. The campaign marks a shift away from the traditional focus on functional products, primarily targeting consumers aged 35 and above. It now places a greater emphasis on customized products and solutions for a younger audience. It also came to life through a branded offline experience: a pop-up store called “Olive Young Bank: Saving Time for Your Skin,” where leading skincare brands such as Numbuzin, Anua, and Innisfree participated. Built around a bank counter concept, the space featured consultation booths staffed by trained consultants who diagnosed skin conditions and provided personalized product recommendations, which gained positive feedback from visitors.