After an eight-year hiatus, GoDaddy returned to the Super Bowl stage with a new campaign, “Act Like You Know,” showcasing its artificial intelligence platform, GoDaddy Airo. Featuring actor Walton Goggins, the ad shows how he can make the audience believe he knows what he’s doing in just about any role, yet he’s clumsy and out of his depth when it comes to running a business. In the face of such struggle, GoDaddy Airo steps in, and Walton confidently boasts that with this platform, you can run a business “like you know” everything. Using the platform, GoDaddy launched Walton Goggins Goggle Glasses during the Super Bowl campaign period, organically driving consumers to its brand site. Blending humor and cinematic flair, the campaign struck a chord with aspiring entrepreneurs and successfully repositioned GoDaddy from a domain registrar to an innovative, AI-powered business partner.