Women in their 20s and 30s are showing exceptionally higher engagement among baseball fans. Last season, they accounted for 58.7% of all All-Star Game ticket purchases. As such, they are actively participating in various events, emerging as an influential force in the pro baseball scene. Having grown up with idol fandom culture, this generation is bringing the same fan culture to baseball to support clubs and players. Practices once rare in the baseball world—such as fan-made merchandise, on-site fancams, and fan art—are becoming increasingly common. Some fans even organize birthday events at cafe′s or fund subway billboard ads through fan-led fundraising campaigns. One reason women in their 20s and 30s are drawn to baseball players is accessibility—especially when compared to idol fandoms. While seeing an idol up close often requires expensive tickets and comes with many restrictions, simply attending a baseball game allows fans to see players up close, get autographs, and take photos. In many ways, “fangirling” feels much more accessible at the stadium. According to a KBO survey, this demographic also tends to spend more on team merchandise, prompting clubs to create more tailored content and merchandise products to match their interests.