Next, visitors can explore the “Frame Your Moments” experience zone featuring the EV3. After getting inside the vehicle, they can select one of three themed backdrops—nature, city, or studio—and receive a four-cut photo taken from a drone perspective above the EV3’s sunroof. It creates the feeling of setting off on a journey with the EV3. In the “Choose Your EV” zone, guests can design their own EV. After selecting a color and design theme from those on display, they scan their choice into a computer to view a graphic rendering of their personalized EV. It offers a fun and engaging experience of creating a unique car design. Once all the activities are complete, visitors can head to the “Connecting Lounge,” a community lounge. Far more than just a resting area, the lounge offers a variety of programs—including a mini exhibition offering a fresh interpretation of the EV4’s identity, an e-book service using premium headphones and tablets, and special weekend activities for children. The presence of a dedicated play area further signals Kia’s warm welcome to family visitors. Guests who complete a survey are offered a complimentary drink, with three options inspired by the colors of Kia’s EV models. Additionally, those who post about their visit on Instagram can receive Pulmuone food and beverage products. A unique twist is added with a vending machine that dispenses drinks using a special coin engraved with the Kia logo. Options include Pulmuone’s “I’m Real” beverages and plant-based Earth Diet Luncheon Meat—a thoughtful touch that connects Kia’s vision for sustainable mobility with Pulmuone’s philosophy of sustainable food. There are also opportunities to receive gifts such as a Kia × Casa Blanc air freshener, a Layer 10 Coffee coupon, or a Harman Kardon premium speaker by completing a stamp tour and sharing related content on social media. Far beyond a traditional exhibition, this space is designed to offer direct engagement with the innovative appeal of Kia EVs. Open yet purposeful, Kia Unplugged Ground presents a glimpse into the brand’s future mobility philosophy—delivering a new kind of mobility experience.