Kia EV Unplugged Ground Seongsu first opened in 2021 alongside the launch of the EV6. It was created as a space to experience, firsthand, the new lifestyle brought on by electrification. More than a simple exhibition, it was designed as a platform to share the philosophy and potential of EVs. The space was recently renovated to celebrate the launch of the EV4. Under the renewed theme of “Connecting Square,” the variety of customer experience programs has expanded significantly. One of the most striking features is the expansive open area that captures attention immediately upon entry. With 660㎡ of exhibition space and a 100㎡ lounge, the venue feels airy and welcoming. The absence of walls enhances the sense of openness, allowing visitors to take in the entire EV lineup at a glance—from the EV4 and EV3 to the EV6 and EV9. This is not just a place to view cars, but a space designed to help visitors feel how EVs can become part of their everyday lifestyle. Artistically communicating Kia’s electrification vision and the role of EVs in future living, the space makes it clear that it is not simply for showcasing vehicles—it is for experiencing the future of mobility. One key feature is the EV9 driving assistance simulation, where visitors can engage in a hands-on experience guided by a virtual GPS voice, providing a taste of Kia’s advanced driver assistance systems. Eco-friendly materials and immersive media art integrated into the ceiling and floor amplify the futuristic atmosphere. A separate driving simulator offers a game-like experience, allowing users to virtually drive on the Taean track. In the “Collection Zone,” guests can explore a variety of color schemes and interior design elements across the EV lineup, curating their own unique collection.