Mountain Dew’s Super Bowl LIX campaign also incorporates puns, much like Jeep’s ad. However, unlike Jeep, which used them as a simple joke, the soft drink brand takes it to an extreme level. Mountain Dew Baja Blast grabbed attention with its unhinged, loony-bin-style commercial featuring Seal—the Grammy-winning British singer—transformed into an actual seal. In the ad, Seal performs “Kiss from a Lime,” a playful twist on his iconic ‘90s song “Kiss from a Rose.” The scene is set against a vibrant, CGI beachscape aligned with the brand’s concept, with a choir of seals harmonizing in the background, while his dreamy vocals further amplify the ad’s out-of-place energy. Toward the end, Becky G appears, adding: “Well, this is the strangest thing I’ve ever seen.” A statement that sums up the ad itself. This bizarre yet hilarious campaign left a strong impression on audiences. Social media reactions ranged from amusement to sheer confusion, with comments like “The marketing team smokes ALL the weed lol” and “Definitely the best super bowl commercial… but also, WHAT IS THIS?”