Global language learning platform Duolingo released a witty and relatable Reels video about the reality of New Year’s resolutions, featuring its iconic green owl character. In the video, the owl, full of excitement on December 31, declares, “I’m going to be happy this year.” However, just one day later, on January 1, the owl appears exhausted and says, “This year was supposed to be great, but I’m already a loser.” The Reels humorously captured the difficulty of sticking to New Year’s resolutions, with viewers expressing a strong connection to the content. Some commented, “I said the same exact thing, and I’ve been crying since yesterday.” In the caption, Duolingo wrote, “Everyone knows that the new year actually starts on January 2nd,” easing the guilt and burden of unmet expectations. The campaign delivered a reassuring message that it’s okay to stumble and encouraged users to get back on track.